Pakistan’s largest motorcycle maker enters EVs with the ICON e: — nationwide dealer coverage and launch-time 0% markup financing.
Honda needs no introduction in Pakistan: Atlas Honda Limited, its joint venture with the Atlas Group, is the country’s largest motorcycle maker — the company behind the CD 70 and CG 125. The ICON e: is its first electric two-wheeler.
The ICON e: (PKR 419,900) is the most consequential electric launch in the market for one reason: reach. It is sold and serviced through Pakistan’s widest two-wheeler dealer network, and it arrived with 0% markup bank financing — something no EV-only brand has matched. For mainstream buyers who worry about service and resale above all else, that changes the calculation.
Spec-for-spec the Honda is modest: a 1.58 kW brushless DC motor, a 48 V 30.6 Ah pack and a claimed range of up to 65 km in Econ mode. Rivals at this price claim more watts and more range. Honda is selling build quality, parts availability and resale — read our ICON e: page for the full spec table.
The ICON e: is an Atlas Honda Limited product, not a rebadged Chinese kit — a genuine OEM programme with Honda engineering and QC behind it. What that buys you is the strongest parts, service and resale position in the market; what it does not buy you is class-leading capacity. Battery and motor warranty terms are not published in the sources we reviewed — get them in writing before you buy.